I just sold all of my Facebook stock.

Apple’s upcoming represents a serious threat to Facebook’s core business. This new feature, which gives people an easier way to opt out of ad tracking, could have a major impact on the efficacy of Facebook’s advertising platform.

In response, Facebook has launched on Apple and started developing for navigating this uncharted territory. However, the challenge will become greater as more people update their devices and businesses can’t reach them anymore.

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